CV

Download a PDF version of my resume/CV.

Overview

Since obtaining my communications degree, I have delved deeply into the world of communications both as an author and working in marketing and communications strategy and execution for the past nine years. In my roles, I have

  • Concepted, developed and pitched a full cause-marketing/corporate social responsibility campaign, helping to facilitate and build relationships with new and non-traditional corporate partners for global non-profit
  • Extensive experience with coordinating and creating content marketing, story-telling and communications plans to strengthen brands and support strategic messaging, with work spanning fundraising & engagement campaigns, press releases, white papers, video campaigns, email campaigns, drip marketing, case studies, social media, blogs, magazine articles, etc.
  • Planned, coordinated, and managed a large variety of events, ranging in budget from $0 – $80,000, including events such as a 500-person black tie gala with diplomatic presence, a month-long celebration of Hispanic arts and culture (with eight various events over the course of the month), a week-long exposition of international food, art, and culture (with events daily and nightly), trade shows for industries ranging from medical technology to libraries, business summits, board meetings and more
  • Utilized the Adobe Creative Suite, in which I have designed magazines, annual reports, data sheets, fliers, posters, and various promotional collateral including apparel, business cards, giveaways, etc.
  • Gracefully built and managed relationships with colleagues, members of the media, high level business leaders, celebrities, and politicians to build upon mutual business and industry growth goals
  • Led and mentored (directly managed) five interns and two employees

Employment History

JDRF International
March 2016 – Present
Manager, Marketing and Communications
New York, New York

  • All work for JDRF is centered around an organizational standard of engaging story-telling, speaking to and with our community in ways that matter to them
  • Role began by serving as an account manager to 17 consumer partners, supporting ~$7.2m in revenue. Since evolved to become a strategic marketing partner to 50+ consumer and industry partners, digging into best in class cause marketing and corporate social responsibility strategies, developing corporate partner marketing campaigns to drive ~$16m in revenue, with steady growth
  • Identify and build audience personas for a variety of strategic fundraising and engagement campaigns
  • Manage campaign strategy and execution for corporate donation and fundraising campaigns ranging in $100k – $4 million revenue annually, working in tandem with corporate development team
  • Develop awareness and engagement campaigns, primarily centered on online tactics (targeted social media, targeted email, strategic online partnerships, etc.) to increase awareness of partner fundraising campaigns
  • Develop and oversee development of national campaigns including National Diabetes Awareness Month, Back to School, etc., each with various awareness, education, and fundraising goals, utilizing a diverse and innovative marketing mix to exceed benchmarks
  • Additional projects as assigned; work within an innovative and iterative team that is often testing new, forward-thinking tactics and communications strategies

Bibliotheca
December 2014 – February 2016
Marketing Specialist
Norcross, Georgia

  • Directed, coordinated, and created marketing, communications, social media, public relations, trade shows, and events for the US, Canada, Brazil, and Australia markets

HD Supply
June 2013 – April 2014
Wellness Communications Specialist
Vinings, Georgia

  • Created aggressive communications campaign around the company’s new self-pay insurance plan using videos, case studies, recorded presentations, and a variety of written communications to help employees navigate and understand complex healthcare system
  • Directed company-wide campaign to support HD Supply’s mission of becoming the Healthiest Company on the Planet (included recruiting and coordinating field wellness leaders, creating wellness-focused collateral, maintaining company-wide wellness blog with wellness-focused interviews from associates and wellness tips & tricks).

Ingenious Med, Inc.
May 2012 – May 2013
Marketing Communications Specialist
Atlanta, Georgia

  • Oversaw all marketing activities; responsibly managed $350,000 annual marketing budget
  • Created content marketing campaign to establish Ingenious Med as an industry leader on the “Right Side of Healthcare” and increased regional sales teams leads by 146%
  • Created corporate identity guidelines, redesigned and re-wrote all marketing and trade show materials, and oversaw updates on training and implementations materials

German American Chamber of Commerce of the Southern US, Inc.
November 2009 – May 2012
Manager, Communications (April 2011 – May 2012)
Communications Coordinator (July 2010 – April 2011)
Marketing Associate (November 2009 – June 2010)
Atlanta, Georgia

  • Created and maintained the organization’s communications strategy, corporate identity, training materials, advertising, and sustainability policies
  • Created strategic yearly plans to manage all communications content including CEO speeches, annual report, blog, website, email marketing, direct mail pieces, social media, press releases, media placements, etc.

Activities & Leadership

  • 826NYC – Volunteer Student Work Copy Editor (2018 – Present)
  • #DexcomWarrior Campaign – National Commercial Spokesperson (2018 – Present)
  • Students with Diabetes Annual Conference – Keynote Speaker (2018)
  • Beyond Powerful: Your Chronic Illness is Not Your Kryptonite – Published Book Author (2017 – Present)
  • Junior League of Gwinnett and North Fulton Counties – Member (2015)
  • World Affairs Council of Atlanta, Young Leaders – Leadership Team Member (2012-2013)
  • The Greater Atlanta Girls’ Choir – Member of the Board, Marketing Committee Chair (2012-2013)
  • Atlanta International Soccer Fest – Committee Member, Media & Event Planning Teams (2010)
  • Clinton Global Initiative University – Attendee, for project on Health Education in West Africa (2009)
  • American Advertising Federation, National Student Advertising Competition – Copywriter (2009)
  • Council of International Students and Organizations – Vice President (2007-2008), President (2008-2009)
  • Patti & Allan Herbert Wellness Center Advisory Board – Board Member (2008-2009)
  • International Student Orientation – Speaker (2008 & 2009)
  • American Advertising Federation, National Student Advertising Competition – Art Director (2008)
  • Hispanic Heritage Month – Chair (2008)
  • Horizons Multicultural Student Orientation – Co-Coordinator (2008)
  • “Diversify Your College Experience” Orientation Session – Co-Coordinator, Panelist (2007 & 2008)
  • Organization for Jamaican Unity – Vice President (2006-2007)
  • Organization for Jamaican Unity Fashion Show – Director & Coordinator (2006 & 2007)
  • Hui Aloha (Polynesian Students Association) – President (2006-2007)
  • Confluence Undergraduate Humanities Journal – Assistant PR (2004), PR Coordinator (2005), Editor in Chief (2006)
  • American Diabetes Association, Call to Congress in D.C. – Youth Advocate (2004)
  • American Diabetes Association – Advocate (2002 – Present)
  • JDRF International – Advocate (1998 – Present)

Education

University of Miami
2004 – 2009
Bachelor of Science in Communications
Coral Gables, Florida
Major: Advertising, Minor: Art

Skills

  • Comfortable with PC & Mac platforms
  • Video editing (Final Cut Pro)
  • Videography (Canon XA10)
  • Photography (Canon/Nikon)
  • Photo editing (CS Photoshop, CS Lightroom)
  • Layout & design (CS InDesign, CS Illustrator)
  • MS Office, MS PowerPoint, MS Excel
  • Basic coding (HTML)
  • SEO
  • Content Management Systems (WordPress)
  • Email Marketing Campaigns (DirectMail, MailChimp, Pardot, iContact)
  • Customer Relationship Management software (SalesForce, MindBody, Microsoft Dynamics)
  • Sharepoint
  • Paid Social Media Campaigns
  • Social Media Platforms (Hootsuite, Buffer, Facebook, YouTube, Twitter, Instagram, Snapchat, Tumblr)

Recognition

  • Golden Sneaker Award – raised $2,500+ for the JDRF’s Walk to Cure Diabetes
  • Iron Arrow Honor Society – highest honor awarded by the University of Miami
  • VP Emeritus William R. Butler Special Recognition Award – excellence in international education
  • ‘Olelo Makuahine Award – excellence in the Hawaiian language