Lala Jackson is a storyteller based out of the greater New York City area. She is a brand storytelling strategist at BrandMage and is the director of content at Beyond Type 1, the global diabetes non-profit.

Past projects include the Who Made You Great? blog + podcast and the non-fiction book Beyond Powerful. She is also a novelist and screenwriter.

Photos by Kivvi Roberts

Where to Find Lala’s Work

BrandMage offers brand and marketing strategy for small business owners, with a focus on creative and spiritual entrepreneurs. Learn more at and @brand.mage.

Beyond Powerful: Your Chronic Illness is Not Your Kryptonite is a love letter to fellow folks living with chronic illness — a reminder to ourselves that we are much stronger than we believe. It is perfect for anyone going through chronic illness burnout or overwhelm. You can find it on Amazon, order it from your favorite bookseller, or request it from your local library. Learn more at

Who Made You Great? is a platform where Lala speaks with people who are great at what they do about who helped get them there because none of us does this alone. It began as a blog in 2010, then was brought back as a podcast in 2020. You can listen on Apple Podcast, Spotify, Stitcher, anywhere else you get your podcasts, or in-browser at You can also follow along with the show on Instagram @whomadeyougreat.

Lala is the director of content at Beyond Type 1, the global diabetes non-profit. It’s the place to go if you live with Type 1 or Type 2 diabetes and need information and community. At Beyond Type 1, some of her favorite written pieces are ‘Inside the Senate Report on Rising Insulin Prices‘ and ‘Lauren Cox: The First Player with Type 1 Diabetes in the WNBA‘.